General Motors Logo Meaning, History Timeline and Latest Car Models

General Motors has committed to lead the way towards the future with zero crashes, zero emissions, and zero congestion. Serving the car enthusiast for over a century, this American car brand has the technology, talent, and the ambition to provide a safer, better, and more sustainable driving experience. Today, the GM car brand is in the midst of a transportation revolution.

GM history has many gains and losses. So, let’s explore some of the major events that happened in the history of General Motors.

GM Origin-1940: The brand was founded by William C. Durant on September 16, 1908, as a holding company for Buick. Within a year, General Motors was able to acquire more than 20 companies. However, Durant lost control of GM in 1910 to a bankers’ trust. After a while, GM auto sales reached the 4.5 million mark and became one of the three US giants, along with Ford and Chrysler. It was Alfred P. Solan, who established the ladder of GM’s success. During the 30s, General Motors became the largest automaker by sales.

1940-1970: In 1940, the brand manufactured its 25th millionth US-made car. However, due to the impending war, GM shifted interests to the war efforts. After the wars, in the 1950s, GM gained popularity by introducing back-to-back hits. The 60s became the decade of the most iconic muscle cars by GM, such as the Chevrolet Camaro, Firebird, and Pontiac GTO.

1970-2000: 70s and 80s came with the success of Chevrolet Vega that ruled the market at that time. This unprecedented growth of GM would last into the late 1980s. While GM’s modernization efforts showed some success, heavy losses in the early 1990s forced the company to close many plants. However, by the middle of the decade, GM made a robust recovery.

2000-Present: By the early 21st century GM had equity shares in a number of car companies. However, unfortunately, GM went bankrupt in 2009 and emerged from a government-backed up. Today, General Motors is the only company with a fully integrated solution to produce self-driving vehicles at scale. It serves 5 continents across 23 time zones.

General Motors Logo Meaning & History Timeline

General Motors logo is one of the simplest logos known till now. With fewer changes, it is widely regarded as one of the most memorable and instantly recognizable car emblems in history. The first GM symbol came in 1908 and it was designed in Black and White colors. It was a rectangular white logo with text written in black color. The GM logo was more like a certificate with General Motors Company written at the top and ‘Filed in Office of Secretary Of State September 16, 1908’ written at the bottom. Also, ‘Certificate of Incorporation’ was written in the middle.

The GM emblem was simplified in 1938 and replaced with a simple white GM sign on a black background and under the sign, General Motors was written in black color on white background. In 1964, the company omitted everything on the emblem but the GM sign with an underline. Additionally, the color black was replaced with blue. In mid-2005, GM announced that its corporate chrome power emblem “Mark of Excellence” would begin appearing on all recently introduced an all-new 2006 model vehicles produced and sold in North America. However, in 2009 the “New GM” reversed this, saying that emphasis on its four core divisions would downplay the GM logo. The blue color of the GM logo stands for the excellence and trustworthiness of General Motors, while the white color depicts its purity, charm, and integrity.

General Motors and its subsidiaries produce and sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, and Wuling brands. Every year GM comes up with its best range of models. The quality of General Motors vehicles is getting better with every passing year. So why not have a look at some of the GM latest car models and pick the best one for you.

• Chevrolet Sonic
Price: $15,295 onwards

• Chevrolet Cruze
Price: $18,525 onwards

• Chevrolet Malibu
Price: $23,225 onwards

• Chevrolet Camaro
Price: $25,905 onwards

• Buick Regal Sportback
Price: $27,670 onwards

• Buick Regal Tourx
Price: $32,670 onwards

• Buick Lacrosse
Price: $33,670 onwards

• Buick Cascada
Price: $36,070 onwards

• Cadillac ATS Sedan
Price: $35,495 onwards

• Cadillac ATS Coupe
Price: $38,495 onwards

• Cadillac Cts Sedan
Price: $46,495 onwards

• Cadillac CT6
Price: $54,095 onwards

• GMC Yukon Xl/Denali
Price: $51,800 onwards

• GMC Yukon/Denali
Price: $49,080 onwards

• GMC Acadia
Price: $32,560 onwards

• GMC Terrain
Price: $28,100 onwards

General Motors is all set with its upcoming models. The future product pipeline of the brand will cover the ranges from SUVs to small cars and from Hybrid electric vehicles to supercars. According to an announcement by GM, there will be at least 20 new all-electric vehicles to be launch by 2023 and various other lineups that are also based on zero crashes, zero emissions, and zero congestion.